The digital linkages among the device code, anti-counterfeiting code and lottery logistic code shaping the security systems, providing anti-counterfeiting protection for brand names.

The lottery tickets embedded are issued by the “Sports Lottery Management Center of the General Administration of Sport of China” and “China Welfare Lottery Issuing and Management Center”. Official authorization by the State Council of the PRC enhances credibility.

Marketing resources and solutions are backed by the code scanning activities and the big data involved, helping corporate users to realize precision marketing, improving commercialization effectiveness and saving on marketing costs.

Records on products’ origin, specifications, batch numbers and manufacturing dates, etc. are digitally synchronized to form a complete closed loop from manufacturer, supplier to the consumer, improving the consumers loyalty of the brand.

For every product sold, 20% of face value of the lottery will be contributed to national welfare and sport lottery funds, providing a way for corporate users to fulfil their social responsibility.